Promotional messages

Promotional messages are a type of mass communication. The purpose of it is to induce a purchase, popularise a brand, etc. through various communication channels such as SMS, Viber, chatbots, email. They allow you to send specially created messages to offer discounts, promotions, news and other useful information of interest to customers.

Businesses use promotional messages to achieve several goals, including: increasing brand awareness, attracting new customers, building loyalty among existing customers, informing audiences about new products or services, and driving sales. Advertising messages allow companies to connect with their target audience, convey important messages and build strong customer relationships.

Advertising messages focus on promoting products/services/brands with a clear call to action. They are aimed at attracting customers and increasing sales, have a more intensive and strategic frequency and target audience. Regular campaigns may contain informational content, educational resources, are not necessarily promotional, lack a clear call to action, have a more regular schedule and a wider target audience.

Creating a mass SMS campaign requires minimal effort and time. The whole process consists of several stages:

1. Registration in your personal account and access to the control panel;
2. Creating a recipient database;
3. Creating a text message and checking it for correct display on a mobile device;
4. Sending the campaign (instant or delayed);
5. Monitoring the progress;
6. Analysis of statistics.